The Exchange was designed to provide advertisers and advertising agencies the freedom to interface with their exact audience, during specific events for unmatched durations. Gone are industry questions of whether or not you reached an audience, whether the audience was your target, whether the audience ever experienced your messaging and whether your creative was correct for the audience reached. Boloto views each prospect as a 'gold fish' and current advertising as fast sinking food. The Internet is like fishing in an ocean. Search is like fishing in a large lake. Both instances, very difficult to cross paths with your 'gold fish'.
Boloto's world is a gold fish bowl.
Your advertising is very slow sinking food cascading in front of the 'gold fish' for unmatched durations. This leaves only one question: was your creative enticing enough for the 'gold fish' take a bite during the interfacing?
Eliminate the guess work of advertising. Advertising has now become an Exact Science.